The most nutritious content does not seek attention... - hard to grasp, imperceptible until visualize properly - dooms the hungry mind to feed on the available leftovers. Managing the flow between what is complex and invisible and what could be its visible embodiment lies at the heart of the house of RAVA. Incorporating the latest knowledge in the field of design psychology and psychophysics, we extract the right shape and glow from a design's core concept, so that it becomes a tasty cognitive chemical able to interact with the environment.

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